- The 20th Century (1900–2000)
- 40.8102° N, 73.9503° W
Apollo Theater
New York, New York · Established 1914

Phileven · CC BY-SA · via Wikimedia Commons
Why It Matters
No stage did more to launch the careers that shaped 20th-century American popular music than the Apollo Theater in Harlem. From the moment it opened its doors to Black audiences and performers in 1934, the Apollo became ground zero for jazz, swing, bebop, R&B, soul, and hip-hop, its brutally honest amateur night audiences making or breaking careers on the spot. Ella Fitzgerald, James Brown, and countless others got their starts here, on a stage inseparable from the history of Black American culture.
The History
The building opened in 1914 as Hurtig & Seamon's New Burlesque Theater, a whites-only venue during an era of strict segregation. As Harlem's Black population grew dramatically during the Great Migration, the burlesque theater closed under pressure from anti-burlesque campaigns, and new owners reopened it in 1934 as the Apollo Theatre, this time welcoming Black patrons and performers for the first time.
The Apollo's Wednesday Amateur Night, begun in 1934, became legendary for its notoriously tough crowds, who would boo unprepared performers off the stage entirely. Ella Fitzgerald won her amateur night in 1934 and launched a historic career; the tradition of discovering raw talent continued for decades, later giving early stages to performers including James Brown, Stevie Wonder, and Lauryn Hill.
Through the swing, bebop, R&B, soul, and hip-hop eras, the Apollo remained a vital stage for Black artists even as it weathered financial struggles and Harlem's economic downturns in the mid-to-late 20th century. It closed briefly in the 1970s before reopening under nonprofit ownership, and today the Apollo Theater Foundation operates it as both a working performance venue and a cultural landmark, designated a National Historic Landmark in the 1980s.
Through the Years
- 1914
The building opens as a whites-only burlesque theater
- 1934
The Apollo reopens to Black audiences and performers
- 1934
Ella Fitzgerald wins Amateur Night and launches her career
- 1955
James Brown performs at the Apollo early in his career
- 1983
The Apollo is designated a National Historic Landmark
The Archive
Plate 01Apollo Theater performer autographs.
Midmodsquad · CC BY-SA · via Wikimedia Commons
Plate 02Apollo Theater at night Harlem, NYC.
Hans Joachim Dudeck · CC BY-SA · via Wikimedia Commons
Facts & Figures
History
- Building opened
- 1914 (as a burlesque theater)
- Reopened to Black audiences
- 1934
Tradition
- Amateur Night
- Began 1934
People
- Notable Amateur Night winner
- Ella Fitzgerald, 1934
Music
- Genres launched
- Jazz, swing, R&B, soul, hip-hop
Architecture
- Style
- Neoclassical
Designation
- National Historic Landmark
- Designated 1983
The Register
- Established
- 1914
- Area of significance
- African American music and culture; performing arts
Frequently Asked
When did the Apollo Theater open to Black audiences?
The building opened in 1914 as a whites-only burlesque theater, then reopened in 1934 as the Apollo Theatre, welcoming Black patrons and performers for the first time.
What is Amateur Night at the Apollo?
Started in 1934, it's a weekly talent competition famous for its brutally honest audiences, who boo unprepared performers offstage. It has launched many major careers, including Ella Fitzgerald's.
Who are some famous performers discovered at the Apollo?
Ella Fitzgerald, James Brown, Stevie Wonder, and Lauryn Hill are among the many artists whose careers were launched or boosted by early Apollo performances.
Can you visit the Apollo Theater today?
Yes. The Apollo remains a working performance venue with a regular schedule of concerts and events, and also offers guided historical tours.

